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Leadership Announcement – CFO
November 13, 2023
![Jeff Bertrand - CFO](https://prodirectional.com/wp-content/uploads/2023/11/2023-11-13-Jeff-B-Spotlight-website.jpg)
We’re pleased to announce Jeff as ProDirectional’s new CFO. Jeff brings a wealth of expertise with over 15 years in accounting and finance, predominantly with mid-sized companies backed by private equity. He has been with us since 2015, previously excelling as Corporate Controller and VP of Finance.
A proven leader, Jeff is set to oversee our finance, accounting, legal, and IT departments. His focus: driving profitability through digital transformation and leveraging technology to enhance information flow and strategic decision-making.
Jeff is a CPA with a strong academic foundation from Louisiana College and Louisiana Tech University. He’s ready to apply his robust experience to propel ProDirectional forward.
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