Jeff Bertrand Appointed Chief Financial Officer at ProDirectional
ProDirectional is pleased to announce the appointment of Jeff Bertrand as Chief Financial Officer. Jeff brings extensive financial leadership and operational experience to ProDirectional, strengthening the company’s ability to support long-term growth, disciplined capital management, and continued investment in directional drilling technology.
As CFO, Jeff oversees ProDirectional’s financial strategy, accounting, reporting, and operational finance functions. His role is central to ensuring that the company continues to scale responsibly while maintaining the financial strength needed to support investments in MWD tools, mud motor technology, RSS systems, and field operations.
Strengthening Financial Leadership at ProDirectional
Modern directional drilling companies require more than technical excellence. They require strong financial leadership to manage complex operations, equipment fleets, and multi-basin activity. Jeff’s appointment reflects ProDirectional’s commitment to operating with the same level of rigor in its financial management as it does in its engineering and field performance.
In his role as CFO, Jeff works closely with ProDirectional’s executive leadership to guide budgeting, forecasting, and strategic planning across the organization. This includes supporting the company’s technology roadmap, rental fleet investments, and expansion of MWD, RSS, and mud motor capabilities.
Supporting Growth in Directional Drilling and Technology
ProDirectional continues to grow its presence across key basins by delivering integrated directional drilling solutions that include advanced MWD tools, engineered mud motors, and RSS technology. Jeff’s financial leadership ensures that this growth is supported by disciplined capital allocation, efficient operations, and strong financial controls.
By aligning financial strategy with operational execution, ProDirectional is able to invest in equipment, people, and systems that improve drilling performance and reduce non productive time for operators.
Leadership That Supports Long Term Stability
Strong financial governance is essential for any company operating in the energy sector. Jeff’s role provides ProDirectional with the structure and oversight needed to navigate market cycles, manage risk, and maintain long-term stability.
His leadership supports the company’s commitment to transparency, accountability, and responsible growth. This foundation allows ProDirectional to remain a trusted partner for operators relying on its MWD tools, mud motors, and directional drilling services.
Looking Ahead
With Jeff Bertrand serving as Chief Financial Officer, ProDirectional is well positioned to continue its trajectory of growth and operational excellence. His leadership strengthens the company’s ability to invest in technology, support field operations, and deliver consistent value to customers across the drilling lifecycle.
ProDirectional looks forward to working with Jeff as the company continues to expand its role as a leading provider of directional drilling solutions.
