Values and Culture Hero Image

Values and Culture

How we live each day — at work and at home.
abstract background

We take pride in how we interact with each other, with our customers, with our suppliers and partners, and with our community.

It’s important for our team to exemplify our core values through their actions each and every day because they are more than just buzzwords to us.

The culture we have developed at ProDirectional enables our team to be their best selves. Whether we’re working out in the field, meeting a customer in their office, or spending time in the community we live in, we act with grace and professionalism.

Our vision

ProDirectional will relentlessly pursue innovation, personnel development, technology advancements, adaptable service delivery models, and automation to provide drilling services that are in a class of their own in enhancing client value.

Our mission

We are a team of dedicated experts who ensure our clients exceed their drilling goals through the use of innovative processes, industry-leading technology, and tools maintained to exceptional quality standards.

Our core values

Client Success

We deliver performance that ensures our clients exceed their goals. When our clients succeed, we succeed.


We are honest, truthful, and transparent in every aspect of how we conduct business with every stakeholder.

Quality & Reliability

We will not be satisfied until we eliminate NPT from our clients’ operations. This focus on quality extends to our tools, processes, personnel, technology, and communications.


We don’t make excuses; we find solutions. When challenges arise, our team works diligently to address them for optimized outcomes.


We push ourselves and the industry forward by improving technology, processes, and service delivery models in ways that add value for clients.


We collaborate across the organization to employ our collective knowledge and capabilities to achieve client success.

  • Gallery Image
  • Gallery Image
  • Gallery Image
  • Gallery Image
  • Gallery Image
  • Gallery Image
  • Gallery Image

    Do you share our values?

    We’re always looking for like-minded people to join our team.
    Get to know the professionals at ProDirectional.