We’re not just in the field, we’re in the arena.

ProDirectional proudly sponsors The ProDirectional Outlaws a youth rodeo team that rides hard, learns fast, and represents the spirit of the West.

This sponsorship gives kids the opportunity to participate in rodeo at no cost, breaking down barriers and opening doors to a world of leadership, teamwork, and heritage. It’s more than riding—it’s about raising confident young leaders, teaching them the value of hard work, and deepening their connection to the equine world and Western roots.

Because the future of our industry and our communities starts with the next generation.

#ProDirectionalOutlaws #YouthRodeo #WesternHeritage #LeadershipInTheArena #ProDirectionalProud